The Fluno Center - Details for Exhibitors

Mission Statement – The Fluno Center, located at 601 University Ave. on the University of Wisconsin-Madison campus, is home to the Wisconsin School of Business Center for Professional and Executive Development. Its gallery space is housed in a long corridor near the first floor auditorium and lobby front desk and is dedicated to showcasing the creativity and talent of photographic artists throughout the Madison area and southern Wisconsin.

Lobby Hours – The Fluno Center is generally open to the public every day from 8 a.m. to 5 p.m. and closed on holidays. To check the Fluno Center schedule, call the front desk at 608-441-7117 or consult the Fluno Center web site at

Capacity, Floor Plan – The Fluno Center gallery has approximately 75 linear feet and fits 30-40 images, depending upon image size and spacing of your images. If you want to arrange a visit to see the exhibit space, contact the exhibit space coordinator: Wayne Brabender,

Annual Exhibit Cycle – The Fluno Center gallery showcases six exhibits per year. Each photographic artist or group of artists will exhibit work for two months. The annual exhibit cycle begins in January

Eligible Work – The Fluno Center accepts only original works of photographic art by individual photographers or groups of photographers. All work must be appropriate for families and general audiences, i.e., no images depicting nudity, sex, drugs, violence, or extreme topics. The exhibit space coordinator reserves the right to screen images for appropriateness.

Artwork Preparation – Your photographic art must be properly mounted, matted, and framed and be equipped for hanging on the gallery’s Walker Hanging System when you arrive for installation.

Titles, Captions – If your exhibit includes labels with artwork information or captions, you must provide your own labels. Labels will be attached to the wall using “poster putty” (no tape, glue, or other adhesives).

Artist Information – You are encouraged to hang an artist’s statement along with your photos, including your exhibit title, description of exhibit, and exhibitor’s biographical information. Leave contact information, such as business cards, post cards, brochures or price lists, on the desk in the gallery. You can also leave contact information at the Fluno Center front desk. Three weeks before your exhibit is to begin, email your artist statement and three to five exhibit photos to the exhibit space coordinator for promotion in the PhotoMidwest electronic newsletter.

Installation – Generally, installation of exhibits occurs on the first day of a two-month exhibit period. No storage spaces are available at the Fluno Center, so crates, boxes, packing materials, etc., must be removed after installation.

For additional information or questions, contact Wayne Brabender at

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